MARKETING RESEARCH, MEASUREMENT AND METHOD: A TEXT WITH CASES (Record no. 1657)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00679aa a2200241a 44500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | s1980 000 u eng |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0024217603 |
| 082 0# - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.835/TUL |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | TULL, DONALD S. |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | HAWKINS, DEL I. |
| 245 10 - TITLE STATEMENT | |
| Title | MARKETING RESEARCH, MEASUREMENT AND METHOD: A TEXT WITH CASES |
| 250 ## - EDITION STATEMENT | |
| Edition statement | SECOND EDITION |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Name of publisher, distributor, etc | MACMILLAN PUBLISHING CO., INC. |
| Place of publication, distribution, etc | NEW YORK |
| Date of publication, distribution, etc | 1980 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 796P. |
| 650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | APPLIED SCIENCE |
| 650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | MARKETING RESEARCH |
| 650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | QUESTIONS, PROBLEMS, CASES |
| 650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | DATA ANALYSIS |
| 650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | PROBLEM SOLVING RESEARCH |
| 650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | EXPERIMENTATION |
| 910 ## - History info - From old system | |
| Recored No | MFN:1660 |
| Number of Copies | 1 |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Location (home branch) | Sublocation or collection (holding branch) | Shelving location | Date acquired | Koha full call number | Piece designation (barcode) | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | High School Library | High School Library | Senior | 22/07/2014 | 658.835/TUL | 00027535 | Books |