MARC details
| 000 -LEADER |
|---|
| fixed length control field |
01154aa a2200397a 44500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
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| fixed length control field |
s1986 000 u eng |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
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| International Standard Book Number |
0135592461 |
| 082 0# - DEWEY DECIMAL CLASSIFICATION NUMBER |
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| Classification number |
001.51/BIT |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
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| Personal name |
BITTNER, JOHN R. |
| 245 10 - TITLE STATEMENT |
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| Title |
MASS COMMUNICATION: AN INTRODUCTION |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
FOURTH EDITION |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
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| Name of publisher, distributor, etc |
PRENTICE-HALL |
| Place of publication, distribution, etc |
NEW JERSEY, USA |
| Date of publication, distribution, etc |
1986 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
468P. |
| 650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
COMMUNICATIONS |
| 650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
MASS MEDIA |
| 650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
EDUCATION |
| 650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
NEWSPAPERS |
| 650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
MAGAZINES |
| 650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
BOOK PUBLISHING |
| 650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
RADIO |
| 650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
TELEVISION |
| 650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
PHOTOGRAPHY AND PHOTOJOURNALISM |
| 650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM |
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| Topical term or geographic name as entry element |
MOTION PICTURES |
| 650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM |
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| Topical term or geographic name as entry element |
THE RECORDING INDUSTRY |
| 650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM |
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| Topical term or geographic name as entry element |
ADVERTISING |
| 650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM |
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| Topical term or geographic name as entry element |
PUBLIC RELATIONS |
| 650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM |
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| Topical term or geographic name as entry element |
MASS MEDIA NEWS |
| 650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
COMPUTERS AND DATA PROCESSING IN MASS COMMUNICATIONS |
| 650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM |
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| Topical term or geographic name as entry element |
WIRE SERVICES, SYNDICATES, NETWORKS |
| 650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
INTERNATIONAL MASS COMMUNICATIONS: HISTORY AND CONTROL |
| 650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM |
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| Topical term or geographic name as entry element |
LEGA ISSUES AND THE WORKING PRESS |
| 650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
AUDIENCE AND EFFECTS |
| 650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
MEDIA ETHICS AND SOCIAL ISSUES |
| 910 ## - History info - From old system |
|---|
| Recored No |
MFN:7888 |
| Number of Copies |
1 |
