AU - DAVIES,CHRIS TI - MAKING ADVERTS T2 - THE ENGLISH COLLECTION SN - 0582059437 U1 - 659.1/DAV PY - 1991/// CY - ENGLAND PB - LONGMAN GROUP UK LIMITED KW - APPLIED SCIENCE KW - MANAGEMENT KW - ADVERTISING KW - BASIC TRICKS KW - RADIO ADVERTS KW - CREATIVE WORK OF ADVERTISING ER -