TULL, DONALD S. HAWKINS, DEL I.

MARKETING RESEARCH, MEASUREMENT AND METHOD: A TEXT WITH CASES - SECOND EDITION - NEW YORK MACMILLAN PUBLISHING CO., INC. 1980 - 796P.

0024217603


APPLIED SCIENCE
MARKETING RESEARCH
QUESTIONS, PROBLEMS, CASES
DATA ANALYSIS
PROBLEM SOLVING RESEARCH
EXPERIMENTATION

658.835/TUL