AU  - TULL,DONALD S.
AU  - HAWKINS,DEL I.
TI  - MARKETING RESEARCH, MEASUREMENT AND METHOD: A TEXT WITH CASES
SN  - 0024217603
U1  - 658.835/TUL 
PY  - 1980///
CY  - NEW YORK
PB  - MACMILLAN PUBLISHING CO., INC.
KW  - APPLIED SCIENCE
KW  - MARKETING RESEARCH
KW  - QUESTIONS, PROBLEMS, CASES
KW  - DATA ANALYSIS
KW  - PROBLEM SOLVING RESEARCH
KW  - EXPERIMENTATION
ER  -