AU  - BITTNER,JOHN R.
TI  - MASS COMMUNICATION: AN INTRODUCTION
SN  - 0135592461
U1  - 001.51/BIT 
PY  - 1986///
CY  - NEW JERSEY, USA
PB  - PRENTICE-HALL
KW  - COMMUNICATIONS
KW  - MASS MEDIA
KW  - EDUCATION
KW  - NEWSPAPERS
KW  - MAGAZINES
KW  - BOOK PUBLISHING
KW  - RADIO
KW  - TELEVISION
KW  - PHOTOGRAPHY AND PHOTOJOURNALISM
KW  - MOTION PICTURES
KW  - THE RECORDING INDUSTRY
KW  - ADVERTISING
KW  - PUBLIC RELATIONS
KW  - MASS MEDIA NEWS
KW  - COMPUTERS AND DATA PROCESSING IN MASS COMMUNICATIONS
KW  - WIRE SERVICES, SYNDICATES, NETWORKS
KW  - INTERNATIONAL MASS COMMUNICATIONS: HISTORY AND CONTROL
KW  - LEGA ISSUES AND THE WORKING PRESS
KW  - AUDIENCE AND EFFECTS
KW  - MEDIA ETHICS AND SOCIAL ISSUES
ER  -