000 01154aa a2200397a 44500
008 s1986 000 u eng
020 _a0135592461
082 0 _a001.51/BIT
100 1 _aBITTNER, JOHN R.
245 1 0 _aMASS COMMUNICATION: AN INTRODUCTION
250 _aFOURTH EDITION
260 _bPRENTICE-HALL
_aNEW JERSEY, USA
_c1986
300 _a468P.
650 4 _aCOMMUNICATIONS
650 4 _aMASS MEDIA
650 4 _aEDUCATION
650 4 _aNEWSPAPERS
650 4 _aMAGAZINES
650 4 _aBOOK PUBLISHING
650 4 _aRADIO
650 4 _aTELEVISION
650 4 _aPHOTOGRAPHY AND PHOTOJOURNALISM
650 4 _aMOTION PICTURES
650 4 _aTHE RECORDING INDUSTRY
650 4 _aADVERTISING
650 4 _aPUBLIC RELATIONS
650 4 _aMASS MEDIA NEWS
650 4 _aCOMPUTERS AND DATA PROCESSING IN MASS COMMUNICATIONS
650 4 _aWIRE SERVICES, SYNDICATES, NETWORKS
650 4 _aINTERNATIONAL MASS COMMUNICATIONS: HISTORY AND CONTROL
650 4 _aLEGA ISSUES AND THE WORKING PRESS
650 4 _aAUDIENCE AND EFFECTS
650 4 _aMEDIA ETHICS AND SOCIAL ISSUES
910 _bMFN:7888
_c1
999 _c7844
_d7844